Group+4

Group 4
 * Names of Group Members:**


 * Research "Puffery" Advertising:**


 * What is Puffery?** as a legal term refers to promotional statement and claims that express subjective rather than objective views, such that no reasonable person would take them literally.

To be classified as puffery, it has to be statements that are either true or exaggerating an opinion but no part of it can be a lie or exaggeration of a fact
 * Describe the principles of Puffery:**

Examples of puffery in advertising would be if a coffee shop says in its slogan that it has the "worlds best cup of coffee" or in Snapple's slogan "Made from the best stuff of earth".
 * Provide examples of Puffery in advertising:**

Puffery supports a compainies ability to advertise by allowing them to strecth the truth. This give costomers a veiw of all the good aspects of why they should purchase from their company.
 * How does puffery support a companies ability to advertise?**